Times of India and McCann Worldgroup India campaigns make it to WARC 2020 Effective Content Strategy shortlist

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

BuzzInContent Bureau Delhi, April 23, 2020

McCann Worldgroup India’s campaign ‘Cash is no more king in India’ for Mastercard and The Times of India’s ‘Lost Votes’ campaign have been shortlisted for the Effective Content Strategy in the 2020 WARC Awards, a global search for next-generation marketing effectiveness.

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome.

Covering a range of product categories, such as automotive, finance, FMCG, retail and telecommunications, across different markets, the shortlist has been selected by a panel of industry experts.

Ash Tailor, Global Brand and Marketing Director, Legoland and chair of the jury said, "This year's shortlist shows that brands are interpreting content in its broadest sense. Featuring smart media partnerships, movies and podcasts, it's a rich collection of case studies from all over the world that will educate and inspire practitioners."

The shortlisted entries are:

Clásico Dogs · SNIFF · TBWARAAD · United Arab Emirates
Relentless Moves · Century 21 · MullenLowe US · United States
Rerank the Rich · Nuveen · MullenLowe US · United States
I'm Drinking It For You · DB Export · DB Breweries · Colenso BBDO · New Zealand
Top End Wedding · Northern Territory · Tourism Northern Territory · Atomic Media · Australia
Invest In Me · Whitelion · Ogilvy Australia, Wavemaker · Australia
Engineering Reimagined · Aurecon · Aurecon Australasia Pty Ltd · in-house · Asia Pacific & Middle East
Gaming the telco ecosystem · Ookyo · Maxis Broadband Malaysia · Kingdom Digital Solutions Malaysia · Malaysia
Cash is no more king in India · Mastercard · McCann Worldgroup · India
A moisturizer for those who never stop · Neutrogena · Johnson & Johnson · UM · Argentina
Anything is Pause-able · OldTown White Coffee · White Café Sdn Bhd · ensemble worldwide, Initiative · Malaysia
It's Good To Be Home · du · du Telecommunications · TBWARAAD · United Arab Emirates
Pop Up Books · WHSmith · FP7 McCann Dubai · United Arab Emirates
Making mealtime fun time · Puck · Arla Foods · FP7 McCann Dubai · United Arab Emirates, Saudi Arabia
Unseen Potential · Al Tayer Motors · FP7 McCann Dubai · United Arab Emirates
Inspire What's Next · Emirates NBD · FP7 McCann Dubai · United Arab Emirates
Lost Votes · The Times of India · The Times Group · Bennett Coleman & Co. Ltd. · India
Next% · Nike Running · Nike · Mindshare China · China
The Open Diaries · The Open University · RAPP · United Kingdom
The Pleasure is Mine · K-Y · Reckitt Benckiser · Havas New York, Havas Formula · North America
Chinese New Year Transfiguration · McDonald's · McDonald's China · BBDO China · China

The shortlisted papers in the Effective Content Strategy category can be viewed here alongside the shortlists for the Effective Use of Brand Purpose and Effective Innovation categories.

The final shortlist for the Effective Social Strategy category will be announced next week.

The WARC Awards are currently being judged by international senior figures from both brands and agencies.

Content@BuzzInContent.com

Times of India, McCann Worldgroup India, WARC 2020 Effective Content Strategy shortlist,

More from this section

Terribly Tiny Tales appoints Jitin Babu as VP - Operations

In his new role, Babu will leverage his experience and apply his skills across the board to create value and impact

By BuzzInContent Bureau | December 06, 2023

Thums Up Charged brand ambassador Vicky Kaushal appears on Mountain Dew-sponsored podcast

Mountain Dew has announced its partnership with podcaster Ranveer Allahbadia. As part of this association, for 16 episodes, ‘The Ranveer Show' will be called Mountain Dew “Darr Ke Aage Jeet Hai stories” with a special segment called ‘Darr se Jeet Tak'

By BuzzInContent Bureau | December 06, 2023

Book My Makeup unveils AI-driven social commerce beauty services platform

Book My Makeup introduces features like augmented reality makeup trials, virtual consultations, and customised beauty recommendations, making beauty services more engaging, personalised, and convenient for users

By BuzzInContent Bureau | December 05, 2023

Gaurav Kumar Dewani joins NDTV as Revenue Head – Content

He was previously with The Times Network as Senior Vice-President and National Head - Branded Content

By BuzzInContent Bureau | December 04, 2023

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Times of India and McCann Worldgroup India campaigns make it to WARC 2020 Effective Content Strategy shortlist

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Times of India and McCann Worldgroup India campaigns make it to WARC 2020 Effective Content Strategy shortlist

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account