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Bumble has partnered with popular Telugu actors Nivetha Thomas, Allu Sirish and Shraddha Srinath and as part of their new integrated campaign to support single Indians as they navigate the new rules of dating in 2020.
The Tollywood heartthrobs, who enjoy massive following among millennials, recently shared tips on how to create a meaningful Bumble profile and make the first move to find meaningful connections.
Speaking about the importance of having a partner during these tough times, Sirish said, “Dating can be challenging at times. Considering what the world is going through today, even more so. Having said that, a partner that can help facilitate this part of lives safely and interestingly is where Bumble comes in; and with women making the first move, it’s undoubtedly the place to be.”
On his partnership with Bumble India, he said, “Working and collaborating with Bumble has been an absolute joy. They’re in a space in the digital world that lends itself to helping people make that meaningful connection with one another. In today’s climate, what could be more important?”
“Associating with Bumble felt great. They're a young and fun brand (just how I like to think of myself!) which really gets this generation. My advice would be don't be afraid to try out unconventional methods of dating,” said Srinath, who also partnered with Bumble as part of their integrated campaign.
Speaking about the partnerships, Samarpita Samaddar, Bumble India PR Director, said, “As single Indians navigate this new world of dating in 2020, we’re excited to partner with Tollywood’s favourite stars, and hope our Gen Z and millennial audiences will be inspired by them to make the first move and take charge of their dating journeys.”
Niveditha Thomas:
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Shraddha Sharma:
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Allu Sirish:
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