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Tonic Worldwide, a digital first creative agency, has launched an AI-driven Personalised Video Marketing Solution for brands, as an extension of its already existing snackable video content division 'Twip' — Tonic Worldwide Intuitive Programming. The collaboration with will enable Twip to extend customisation and personalisation in videos under Twip.

Personalisation adds more context and relevance to brand videos and is key to help them grab more and more eyeballs as well as increasing engagement. Realising the potential for such hyperlocal customised videos, Twip will now create and distribute numerous such custom-made videos in seconds, for brands. Twip is also built to deliver a seamless experience for brands, right from personalised video content creation and interaction to dissemination and detailed watch analytics powered by 

Sudish Balan, Chief Business Officer, Tonic Worldwide, said, “In the new normal, video content consumption has drastically increased on all platforms. Brands and businesses are gearing up to make up for the lost time and as agency partners, we would want to equip them with effective and agile solutions. This mass personalisation of videos with AI enables us to do that and can play a great role in garnering consumer trust and attention, as well as make it contextual to their needs and interests. This personalised video marketing solution can also be used to enhance effectiveness at every stage, right from awareness to action.” 

Rajesh Goyal, Partner and Co-founder,, added, “Marketing is transforming rapidly in the digital world. is happy to partner with Tonic to enable them with hyper personalisation, customisation in videos. This will enable brands to have a seamless customer experience with video interaction and stay true to Twip’s promise of ‘Intuitive’ communication backed by customer data.”