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Parul Menghani

Homegrown lifestyle-content-commerce platform Trell has announced the appointment of Parul Menghani as VP and Head of Content. 

Menghani will directly oversee the content strategy at Trell and will be responsible for developing a diversified content strategy and forging long-term content alliances. She will report to the CEO and Co-founder  Pulkit Agarwal and Co-founder Bimal Kartheek Rebba. 

Most recently, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18, where she spearheaded brand solutions across businesses such as MTV, MTV Beats, Vh1,  Comedy Central, and Colors Infinity. 

“I am very excited to join Trell and build on the foundation the young and dynamic leadership team has created. Trell has sharply defined its space in the Lifestyle video segment, resulting in extraordinary growth in the last few months itself. I look forward to the opportunity and shaping the brand’s content strategy for the next half billion users in India,” said Parul Menghani on her new venture with Trell.

With over 17 years of experience in the media and entertainment sector, Menghani led content creation and brand partnerships across TV, radio, and digital media for Viacom 18, Times Network, Disney Bindass, Reliance Broadcast Network, Network 18, and 9XM among a few.

Bimal Kartheek Rebba, Co-Founder, Trell, said, “We are very happy with the response and growth Trell has seen over the past few months. It is our constant endeavour to drive value for our Indian users, and with Parul joining the team, we look forward to further scaling the platform’s content vision. We are confident that her expertise and experience with youth and lifestyle-centric content will strengthen our long-term vision and journey in India.”