TVF strengthens partnership with MX Player, launches Flames S2 and Fathers Vol.2

Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player

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Bringing viewers more cause to cheer this festive season, The Viral Fever (TVF) along with MX Player has launched the second chapters of 2 iconic web series’ – Flames and Fathers. The partnership between the two platforms allows the acclaimed shows from TVF, who are pioneers of Indian web entertainment content to penetrate a larger audience base with MX Player’s massive 75mn daily active users. While Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player.

Directed by Apoorv Singh Karki, Flames S2 is based on an innocent young college romance that see the Rajat and Ishita’s relationship evolve as they experience the many firsts in their relationship. ‘Fathers Vol.2’, directed by Prem Mistry, on the other hand, is a laugh out loud show about 3 middle aged fathers who want to live the GenZ life while trying to make sense of the idiocrasies associated with the younger lot.

On the partnership, Karan Chaudhary, President and COO, The Viral Fever, said, “The phenomenal success we witnessed with the season 1 of Flames and Fathers validates our vision of creating clutter-breaking relatable content for our audience. Partnering with the leading OTT platform like MX Player fuels our ambition of recruiting newer audience while, of course, keeping our loyal consumers glued to our content through TVFPlay. It is heartening to see our shows being readily consumed by more and more viewers which motivates us to continuously create more meaningful content”

Elaborating on the same, Mansi Shrivastav, Head of Acquisitions - MX Player, said, ‘While building our content library, our vision is to bring to the fore great stories that are designed to entertain audiences across any time of the day and for any mood and preference. Keeping this in mind our MX Exclusives are carefully handpicked & curated. More so, having TVF as a partner has helped us broaden our consumer profile and reach out to a younger TG.”

TVF Fathers Vol.2 Flames S2