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As the Indian and Australian cricket teams continue their quest for glory Down Under, Indian cricketer Virender Sehwag and former Australian captain Michael Clarke are set to take forward the rivalry online with the newly launched WeShare channel of UC Browser.

Roped in as the spokespersons for the UC WeShare channel, Sehwag and Clarke will engage in a friendly banter to present enjoyable content for cricket lovers across the nation, treating UC users with their bonhomie all the way. The two cricketers will cheer and support their respective teams and challenge each other on the WeShare channel.

The announcement of Sehwag and Clarke as WeShare channel spokespersons comes as part of UC’s content strategy for the Indian market, which includes creating localised content via short videos, memes, GIFs and more.

UC WeShare has channelised a space where users can communicate with friends and share jokes within seconds through a few simple taps. It is an all-in-one platform for short videos, jokes, GIFs, shayaris, motivational quotes, funny quotes, bhajans and funny images. The WeShare channel enables users to like, comment, download, and share opinion and instant updates with friends via WhatsApp, offering an immersive and interactive experience.

Speaking on the launch of the channel, Damon Xi, General Manager of UC India and Indonesia, Alibaba Digital Media and Entertainment Group, said, “Delivering rich and enjoyable content has always been a priority for UC. The launch of the UC WeShare channel is a step forward in this direction and highlights our innovation on new forms of short content. It is our pleasure to have legendary cricketers like Virender Sehwag and Michael Clarke associate with UC. Their wit and humour, coupled with their cricketing genius, are perfectly suited to lead UC’s strategy of generating rich, enjoyable content for our users. We look forward to a fruitful association that will help us scale new heights of success and provide the ultimate content experience to the 130 million users of UC in India.”

The launch of the WeShare channel will meet the growing demand for short content in India.