The brand story-teller for the digital eco-system, Vertuals has appointed Zahid Gawandi as Business Head. Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency.
Gawandi has worked with Tata Donnelley, Dentsu, Percept-Hakuhodo, Reliance Capital and Spice Digital in past.
Ajay Tripathi, Managing Partner, Vertuals, said, “We are delighted to have Zahid on board. He has joined the agency at a time where his ability to ramp up business verticals and take brands to the next level of growth in a short span of time will be an asset to Vertuals. His wealth of knowledge and experience in advertising both on the agency and client side across various categories will serve in maximizing value for our clients.”
Gawandi said, “Customers always seek great stories which they can relate to. We understand that ‘Marketing’ and ‘Storytelling’ is the new power couple. Hence at Vertuals we combine an idea (Marketing) with an emotion (Storytelling) and serve it up for consumption to targeted audiences, leveraging strengths of our home turf - the digital ecosystem. This creates real emotional connections with the consumers - connections that can turn into trust, and eventually engender revenue. We are already in talks with several brands to take their brand story on various digital platforms.”
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