Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

BuzzInContent Bureau Mumbai, February 19, 2018

Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. The collaboration will develop ...

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Wavemaker, Ogilvy, Effectiveness Lab,

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Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

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Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

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SPECIAL ALERTS

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What our subscribers say

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