Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

BuzzInContent Bureau Mumbai, February 19, 2018

Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. The collaboration will develop ...

To continue reading this article you need to be registered with BuzzInContent. Registration is free and only takes a minute.

What you get

Access all free stories
400+ archived free stories, and all upcoming ones too.
Paid story summaries
Read an exclusive summary for all our paid stories.
Daily Newsletters
Our world-renowned emails, in your inbox, every day.

or SIGN IN if you already have an account.

Get full access to all our stories
ABOUT SUBSCRIPTIONS

Sign In

Email Address

Password

Remember me

Forgotten Password?

Content@BuzzInContent.com

Wavemaker, Ogilvy, Effectiveness Lab,

More from this section

Dentsu APAC's data sciences division launches GPT-3 powered content creation engine

The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

By BuzzInContent Bureau | April 15, 2021

Myntra takes content route, ties up with RCB as official fashion partner in quirky video with Mr Nags

In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

By BuzzInContent Bureau | April 14, 2021

Disney+ Hotstar launches self-shot celebrity content capsules Celebs@Hotstar

The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity

By BuzzInContent Bureau | April 14, 2021

GroupM India appoints Karthik Nagarajan as Head of Branded Content

In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker

By BuzzInContent Bureau | April 09, 2021

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Wavemaker and Ogilvy launch Effectiveness Lab in India

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account