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Karthik Nagarajan

Wavemaker India has announced the appointment of Karthik Nagarajan as Chief Content Officer. Nagarajan will lead product development and growth expansions for the content vertical at Wavemaker India.

In his new role, Nagarajan will be working closely with Kartik Sharma to build and integrate content, creative and technology services. Prior to joining Wavemaker, Nagarajan led the content practice for GroupM, where he helped agencies evolve the content product into one that is digital by design and data-driven. He was pivotal in building a strong case for content for GroupM within the industry. In the new alignment, Quasar, the creative and technology agency, will also report into him.

Commenting on the appointment, Kartik Sharma, Chief Executive Officer, Wavemaker, South Asia, said, “Content is at the heart of our value proposition along with media and technology. These three pillars drive our Rapid Growth Planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”

Speaking on his move, Nagarajan said, “Content has given brands an opportunity to create occasions of conversation that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients”

Nagarajan started his career in cryptography in India and later took on consulting roles in technology markets across the United States. He has been with GroupM for the last seven years and prior to this, he led NM Incite - the JV between Nielsen & McKinsey in India. When he is not on his day job, he is a screenwriter and an independent filmmaker.