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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com
By Akanksha Nagar | August 21, 2019
It is not a cakewalk for brands that want to experiment with content marketing. It requires a plan and a blueprint on how it should go about it. BuzzInContent.com presents six tips for brands that want to be successful in their first attempt
By BuzzInContent Bureau | August 16, 2019
BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out
By BuzzInContent Bureau | August 14, 2019
In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content
By Akansha Srivastava | August 13, 2019
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