What makes Facebook's film ‘Pooja Didi' stand out despite being another Diwali-do-good film?

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

Hamsini Shivakumar Delhi, November 23, 2020

Click on the image to watch the Video.

After all the bad press it recently received, Facebook has finally caught a break with its Diwali film. The story of Pooja Milk Centre has been forwarded from phone to phone and has gained more than 1...

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What makes Facebook's film ‘Pooja Didi' stand out despite being another Diwali-do-good film?

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

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What makes Facebook's film ‘Pooja Didi' stand out despite being another Diwali-do-good film?

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

More from this section

Leave a Comment

Popular

Featured

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