Diwali-do-good film

What makes Facebook's film ‘Pooja Didi' stand out despite being another Diwali-do-good film?

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films