What's more impactful for brands: Short or long content?

As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

Akanksha Nagar Mumbai, June 17, 2019

Snackable content has become the buzzword for brands as they see content consumption spiking in the micro video format across social media channels. Appealing to the audiences’ emotions in a sh...

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Short or long content, snackable content,

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What's more impactful for brands: Short or long content?

As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

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What's more impactful for brands: Short or long content?

As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

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