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Bajaj Allianz Life Insurance launched the web series #GameOfLifeGoals in May. The series is a three part videos of 3-4 minutes dedicated to the plans of Rahul Subramaniam and Kumar Varun who are the two popular faces from the web comedy world.

The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company’s campaign Samjho Ho Gaya, Life Goals. Done.

The brand’s target audience are the millennials who have deep ambitions and goals and hence are the ‘Life Maximisers’. The web series #GameofLifeGoals supplements the brand’s re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with ‘Life Goals Enabler’.

In the series, Rahul and Varun plan are shown planning their dream holiday in Australia, their own start-up and are looking to pursue their passion from a pretty premium institute.

The web series was given a humorous twist and it’s not about just the young, or the young at heart, but these are everyone’s experiences We make big plans, and then we aren’t able to see them through because we only believed in planning.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “Through insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with the millennials.”

#GameOfLifeGoals: Episode 1 - Wanderlust

#GameOfLifeGoals: Episode 2 - The Startup

#GameOfLifeGoals: Episode 3 - Film School

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