Celebrities from various walks of life have their own labels in fashion, beauty products, sportswear and fitness. In the cosmetics category, Star Struck by Sunny Leone, Kaybykatrina owned by Katrina Kaif and Kylie cosmetics owned by Kylie Jenner, are gaining popularity.
Celebrity-owned brands usually come with pre-instilled trust among the fans and followers of the brand owner and primarily need awareness push with mostly owned media promotion. They need to use paid media promotions in order to expand the reach of their communication beyond their own reach.
Bollywood actor Sunny Leone-owned brand Star Struck has launched a campaign focussing totally on the makeup artists where they will get different offers and discounts on a range of products. All they need to do is to register on the website suncitystores.com.
With 28 mn followers on Instagram, Leone invited all the makeup artists to be a part of the campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted.
As the campaign is aimed at raising instant awareness, the involvement of makeup artists is doing wonders for the brand.
Leone, who has more Instagram followers than Salman Khan, has a separate fan base and it is expected that her female audience will go for the cosmetics that are owned or promoted by her.
Sheeko Brandscore graph of the brand:
Recently, Katrina Kaif launched her cosmetics brand ‘Kaybykatrina’ on October 22. The launch video defining the brand’s belief was posted by both Salman Khan and Kaif on their Instagram accounts, fetching more than 3mn views.
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