Why brands are obsessed with music properties

Coca-Cola has etched itself in the memory of generations through Coke Studio. Levi's, Nescafe, Nexa among others have created musical concepts to increase their reach. Pepsi went on to the extent of launching a music channel with MTV. BuzzInContent.com explores why brands are obsessed with music properties

Akanksha Nagar Mumbai, February 12, 2019

One may wonder why music properties such as Coke Studio, Bacardi NH7 Weekender, Red Bull's Gully Fest, Nesco's Paddy Fields or Johnnie Walker's Mahindra Blues Festival have become a testament to brand...

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Content@BuzzInContent.com

music properties, Coca-Cola, Coke Studio, Levi's, Nescafe, Nexa, MTV,

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Why brands are obsessed with music properties

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