Without a proper distribution strategy, content is just a piece of content, says Isobar's Gopa Kumar

In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

Akansha Srivastava Delhi, January 29, 2019

Gopa Kumar

A lot of times, brands and agencies focus more on content creation without a well-planned distribution strategy, which ends up fetching less Return on Investment (ROI) on the piece. Hence, it is of ut...

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Gopa Kumar, Isobar,

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Without a proper distribution strategy, content is just a piece of content, says Isobar's Gopa Kumar

In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

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Without a proper distribution strategy, content is just a piece of content, says Isobar's Gopa Kumar

In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

This premium article is available to paid subscribers only.

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More from this section

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