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Opportune, Wondrlab Network’s influencer marketing platform has announced a strategic partnership with Reach Vista, a virtual influencer marketing company based in India.

As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi

Opportune said that these virtual influencers cater to diverse niches, beginning with the entertainment sector, where Reach Vista has already launched an array of virtual personalities.

Sanchit Trevadia, Founder of Reach Vista, stated, "In today's rapidly evolving digital landscape, particularly within dynamic markets like India, we are witnessing a remarkable projected growth of 22-26% in the creator economy over the next five years. This trend emphasizes the growing need for brands to adopt imaginative strategies that not only grab the audience's attention but also foster genuine engagement. Through our partnership with Opportune, we're thrilled to provide brands at scale, with the opportunity to leverage virtual influencers enabling them to establish more authentic connections and resonate more profoundly with their customers. With this collaboration, I am confident that we will steer brands toward elevated engagement and impactful storytelling."

Jateen Kore, Lead, Opportune, A Wondrlab Company, said, "As the digital landscape continues to evolve, brands are compelled to explore novel avenues to enhance their digital footprint. The partnership between Opportune and Reach Vista aligns seamlessly with our commitment to pioneering strategies that resonate with modern consumers not just on a national or state level, but on a regional level as well. By leveraging virtual influencers, we are poised to unlock a realm of creative possibilities that maximize brand impact by producing everyday fast content, in an increasingly competitive market."