Virtual influencers

Insight

Virtual influencers are ideal for live commerce as they can work 24x7: AnyMind Group's Otohiko Kozutsumi

In a conversation with BuzzInContent, Kozutsumi, the Co-Founder and Chief Commercial Officer at AnyMind Group said that although teaming up with well-known macro-influencers can bring in significant reach, there's a more personal connection and engagement with micro-influencers

By Sakshi Sharma

Feb 07, 2024 11:41 IST logo

2 Min read

Influencer Marketing

Wondrlab's Opportune partners with Reach Vista to onboard 11 virtual influencers

By BuzzInContent Bureau

Sep 06, 2023 18:40 IST logo

2 Min read

Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh

By Shreya Negi

Jun 28, 2023 11:20 IST logo

5 Min read

Social media influencers must use terms like advertisement, ad, sponsored, collaboration in endorsements

By BuzzInContent Bureau

Mar 07, 2023 12:25 IST logo

2 Min read

Virtual influencers can create 3x more engagement for brands vs market average, says Sidharth Dokania of GroupM's INCA

By Akanksha Nagar

Aug 28, 2020 09:13 IST logo

4 Min read