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Shreya Negi

Why Myntra is all gung-ho about content to commerce Insight

Why Myntra is all gung-ho about content to commerce

In his interaction with BuzzInContent.com, Sunder Balasubramanian, CMO, Myntra, shared his views on why the brand is so gung ho about creators that it has created IPs such as Myntra's Creator Fest and also associated with Grazia for the very first edition of Myntra Glammys. He also spoke about how Myntra is experimenting and expanding the envelope for social commerce in India by actually marrying content and commerce

By Shreya Negi
Dec 18, 2023 10:40 IST 7 Min read
Singapore Tourism Board shifts focus from pushing marketing messages to community engagement Insight
Singapore Tourism Board shifts focus from pushing marketing messages to community engagement
By Shreya Negi
Dec 15, 2023 12:19 IST 6 Min read
Gaming influencers to become mainstream with private label, product & IP launches: Ampverse's Charlie Baillie Insight
Gaming influencers to become mainstream with private label, product & IP launches: Ampverse's Charlie Baillie
By Shreya Negi
Dec 15, 2023 12:19 IST 6 Min read
Giggles to growth: Comedy genre is taking centre stage in branded content Insight
Giggles to growth: Comedy genre is taking centre stage in branded content
By Shreya Negi
Dec 15, 2023 12:16 IST 5 Min read
OML's success mantra is keeping artists at the centre of everything: Gunjan Arya Insight
OML's success mantra is keeping artists at the centre of everything: Gunjan Arya
By Shreya Negi
Aug 14, 2023 12:17 IST 7 Min read
How non-traditional marketing strategies helped DrinkPrime garner exponential business growth Insight
How non-traditional marketing strategies helped DrinkPrime garner exponential business growth
By Shreya Negi
Jun 28, 2023 12:04 IST 7 Min read
Influencers are turning entrepreneurs to boost their income Insight
Influencers are turning entrepreneurs to boost their income
By Shreya Negi
Jun 28, 2023 12:03 IST 6 Min read
B2B tech SaaS platform Klug can help brands increase influencer campaigns' efficacy by up to 80% Insight
B2B tech SaaS platform Klug can help brands increase influencer campaigns' efficacy by up to 80%
By Shreya Negi
Jun 28, 2023 12:02 IST 5 Min read
A creator can only do so much, but talent management agencies can help them scale up: Arpan Soni of IPLIX Media Insight
A creator can only do so much, but talent management agencies can help them scale up: Arpan Soni of IPLIX Media
By Shreya Negi
Jun 28, 2023 11:37 IST 7 Min read
Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman Insight
Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman
By Shreya Negi
Jun 28, 2023 11:24 IST 5 Min read
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