Shreya Negi

Why are brands looking at podcasts more seriously in today's time and increasing their spends?

 Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Jun 28, 2023 11:23 IST logo

5 Min read

Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

Jun 28, 2023 11:21 IST logo

5 Min read

Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh

Jun 28, 2023 11:20 IST logo

5 Min read

Despite brands coming a long way in leveraging LGBTQIA+ creators, there's less parity

Jun 28, 2023 11:20 IST logo

8 Min read

Don't just follow trends, build them without being insecure: Rajdeepak Das of Publicis Groupe

May 26, 2023 11:29 IST logo

3 Min read

Are long-term associations with creators going to be the way forward for brands?

Feb 27, 2023 16:26 IST logo

10 Min read

Brands are eyeing youth connect through influencer marketing deals with gamers

Oct 27, 2022 11:26 IST logo

5 Min read

We are a large global lifecycle media company, poised well to become leaders in businesses of entertainment, content and creators: Gurpreet Singh of One Digital Entertainment

Oct 04, 2022 12:37 IST logo

5 Min read

What's the best fit for pet-care brands' social media handles - GenZ and millennial pet-fluencers or wholesome content?

Sep 27, 2022 12:01 IST logo

7 Min read

Short-form videos help brands create a mix of education and entertainment in a go: Kaushik Mukherjee of SUGAR Cosmetics

Aug 22, 2022 12:40 IST logo

4 Min read