YouTube appoints Niharika Pande as Head, Creator Partnerships

After being associated with the tech giant for six-and-a-half years, Niharika Pande, former Head- Creative, Curation and Programs, Meta India, has been appointed as Head, Creator Partnerships at YouTube.

During her stint at Meta India, she also served the role of Stategic Partner Manager- Instagram for two-and-a-half years, starting December 2019, wherein she handled all the Media Partnerships of Instagram in India.

However, it was in April 2017 that she had joined Meta as Strategic Partner Manager- News.

Prior to Meta, Pande was the AVP-Customer Analytics, Disney Star, for near to an year and was responsible for sales strategy and customer analytics for Star India's entertainment portfolio in the North regional branch.

She also held the role of AVP- Content Strategy at Disney+ Hotstar for a period of one-and-a-half years, starting January 2015.

Earlier, she had also worked with Ernst and Young as Consultant, Business Advisory- Media and Entertainment as well as NDTV Metro Nation as Assistant Producer.