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Zee5 has launched a digital campaign #AamarPujoSobarPujo for Durga Puja 2021 to encourage entertainment seekers to celebrate togetherness through the platform. Announcing a festive Bengali content line-up, the platform has featured shows, web-series as well as direct-to-digital releases, with many more in the pipeline. The content slate includes exciting TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9), Uma; SOS Kolkata – a premium action thriller, as well as originals like Lalbazaar, and Kaali (Season 1 and 2).

With #AamarPujoSobarPujo, Zee5 raises a toast to health and service providers who work relentlessly throughout the festive season for the welfare of the community, thereby enabling a spirited celebration and joy for many.

The campaign is created in association with Shootnext Entertainment.

The campaign video:

The campaign video celebrates this spirit of Durga Pujo, featuring the natives immersed in festivity, with the age-old tradition of Chhau dance playing on one side, while several workers including a police officer, a cab driver, a sanitization lady, and a waiter selflessly go about their jobs, finally turning into Zee5 as they unwind and take a breather amidst the hullaballoo of the festival.

Manish Kalra, Chief Business Officer, ZEE5 India, said, “Each year Durga Pujo brings a sense of hope. With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times both. With #AamarPujoSobarPujo, we want to bring entertainment home to everyone and have an inclusive occasion by delivering our Durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders. This campaign will bring out togetherness and add more colour to the festival, making this welcome of Goddess Durga a special one.”

Cricketer Sourav Ganguly has joined Zee5 in the celebration and said, "Yet another year just went by that took a lot of grit and determination. While it saw hardships on one side, it also witnessed dedication. Pujo bears an important message of a positive outlook and with Zee5 there is a lot more to look forward to. With this exciting campaign, the platform will bring everyone together and I’m excited to be a part of the festivities.”

Bengali actor Parambrata Chattopadhyay, who has a long-standing association with Zee5 after producing movies like Tiki-Taka, original content Kaali and Sharate Aaj, and featuring in releases like Password, Satyanweshi Byomkesh, Shonar Pahar on the platform, said, "As a Bengali, Durga Pujo is one of my favourite times of the year. I believe that Zee5 has been an exciting platform when it comes to Bengali content. Entertainment is synonymous with celebration and will add so much to the festivities in every household."