Sociowash, the advertising agency, executed an influencer video-led campaign in association with Zomato, for its ongoing Gold Dining Carnival.
The campaign started on April 22 and emphasised saving your seat by highlighting the common pain points experienced by customers, such as long queues, saving on dining bills and difficulty in securing seats.
The campaign featured some of the top actors and influencers in the industry.
Sociowash’s scope of work involved supporting the production of the campaign. Sociowash capitalised on the USP, location and audience of actors and influencers like Jim Sarbh, Mallika Dua, Gagan Arora, Mithila Palkar, Ankush Bahuguna, Danish Sait and Ahliya to produce content.
Zomato’s creative team conceptualised and scripted stories for each actor and influencer. The stories were developed in a manner that allowed for the actors and influencers to deliver the campaign message in their idiosyncratic, individual styles - including customisation of Mithila’s famous The Cup Song.
Raghav Bagai, Co-founder at Sociowash, said, “Associating with Zomato and its creative team on this campaign has been an extremely fruitful experience. This association helped create a tongue-in-cheek campaign that showcases the platform in a fresh and unique style. Zomato’s trust in the process equipped us to take a full swing and tickle the hearts of the viewers through captivating yet quirky storytelling style of execution.”
Sidhant Mago, Creative Head, Zomato, said, “This campaign generated an incredible buzz, with actors and influencers spreading the word about booking seats for the event. The idea was to create content that looked organic and fun.”
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