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Online food delivery service provider Zomato's initial public offering (IPO) worth Rs 9,375 crore opened for subscription on July 14. Soon after the announcement, the app became one of the most talked-about platforms, creating instant viral moments on social media.

Just a day earlier, Zomato was featured in Canadian-Punjabi artiste Tesher and American singer-songwriter Jason Derulo’s new music video ‘Jalebi Baby’, which was released worldwide.

This same song was initially released in November 2020 by Tesher and rose to instant fame.

Highlighting its presence in the video, Zomato took to social media to share a clip from the music video.

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The two-minute remix music video also features the US-based ridesharing company Lyft.

Apart from the music video social media fuss, the announcement of the IPO created quite a stir and excitement on Twitter. While some posted hilarious memes, others cracked jokes at Zerodha, the platform handling the IPO.

Deepinder Goyal, Founder of Zomato, tweeted that he had “ordered a triple breakfast” and was “stress eating”.

Just as the IPO opened, expressing its nervous excitement, Zomato tweeted, “Mereko to aisa dhak dhak horela hai.” This later received a lot of traction, giving lots of brands a good hook to join the conversation.

The Zomato shares are likely to be listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) on July 27.

Both the announcement of IPO and brand getting featured in a global music record has created quite an excitement for Zomato on social media. Although, there was no word if this was merely a coincidence or a well-planned strategy for the brand.