Zomato's new branded content piece features singer Arman Malik

Food delivery app Zomato has found a novel way to integrate itself in content pieces. At a time when most brands are coming up with brand anthems/songs. Zomato lately, has been featuring in a number of music videos and integrating themselves.

The latest in the list is a song by Arman Malik, in the video of which Zomato is seen playing an important role. The animated music video by Sony Music integrates Zomato in a efficient manner. The video that on the brand's YouTube handle shows the brand playing cupid between two office colleagues.

.@zomato definitely knows the way to everyone’s heart- Food + @ArmaanMalik22's Tu/You