3... Riyaaz

How iDiva and Smule created a buzz around recently launched digital-only music reality show ‘1, 2, 3... Riyaaz'

According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video