Branded content lessons

Branded content lessons for travel and tourism brands from Kerala Tourism

In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once