consumer trust

Are influencers losing credibility with back-to-back brand collabs?

Experts warn that the oversaturation of endorsements risks diluting influencers' authenticity, prompting brands to carefully evaluate partnerships to maintain credibility and trust among audiences

By Khushi Keswani

Oct 25, 2024 12:33 IST logo

5 Min read

Insight

Influencer trust takes a dive: What marketers should know before hitting ‘Follow’

By Vishesh Sharma

Aug 28, 2024 16:53 IST logo

7 Min read

Guest Column

The psychology of influencer marketing: Understanding consumer trust and persuasion

By BuzzInContent Bureau

Feb 19, 2024 10:13 IST logo

2 Min read