#DurgaPujoRocks campaign

Asian Paints creates a song for Durga Pujo as part of #DurgaPujoRocks campaign

Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather