Hamdard's Rooh Afza

Hamdard's Rooh Afza tests waters in influencer marketing space with #GhulKeJiyo campaign

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year