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influencer marketing strategy

Hitharth DadiaInsight

ROI nightmares from influencer collabs? Brands might be measuring it all wrong!

Despite prioritising engagement, multiple brands, after investing in a high-engagement creator, are left with questions around the return on their investment. Measurement metrics that are currently dominating the discourses between a brand and a creator rely on reach, impressions, engagement, follower growth, conversions and sales. But do they hold ground?

By Lalit Kumar
logoApr 23, 2025 09:26 ISTlogo 5 Min read
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Vivo adds a creative touch to influencer marketing strategy for launch of its V20 phone range
By BuzzInContent Bureau
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Brand Factory's robust influencer marketing strategy to promote Free Shopping Weekend garners 150 million reach
By BuzzInContent Bureau
logoDec 09, 2019 10:57 ISTlogo 2 Min read
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