0

  • Sign in with Email

By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.

Don’t have an account? Signup

  • Bookmarks
  • My Profile
  • Log Out
  • Insight
  • News
  • Branded Content
  • Content & Culture
  • Spotlight
  • Influencer Marketing
  • Interviews
  • More
    • Case Studies
    • Content Conversations
    • Guest Column
ad_close_btn
  • Insight
  • News
  • Branded Content
  • Content & Culture
  • Spotlight
  • Influencer Marketing
  • Interviews
  • Guest Column
  • Content Conversations
  • Case Studies

Powered by :

You have successfully subscribed the newsletter.

influencer marketing strategy

Hitharth Dadia Insight

ROI nightmares from influencer collabs? Brands might be measuring it all wrong!

Despite prioritising engagement, multiple brands, after investing in a high-engagement creator, are left with questions around the return on their investment. Measurement metrics that are currently dominating the discourses between a brand and a creator rely on reach, impressions, engagement, follower growth, conversions and sales. But do they hold ground?

By Lalit Kumar
logoApr 23, 2025 09:26 IST logo 5 Min read
Post Thumb BUZZ ANALYSIS
Vivo adds a creative touch to influencer marketing strategy for launch of its V20 phone range
By BuzzInContent Bureau
logoOct 12, 2020 13:02 IST logo 14 Min read
Post Thumb Case Studies
Brand Factory's robust influencer marketing strategy to promote Free Shopping Weekend garners 150 million reach
By BuzzInContent Bureau
logoDec 09, 2019 10:57 IST logo 2 Min read
Latest Stories

Subscribe

* indicates required
Powered by


Subscribe to our Newsletter!




Powered by
Select Language
English

Share this article

If you liked this article share it with your friends.
they will thank you later

Facebook
Twitter
Whatsapp

Copied!