ITC Engage On's Pocketful O' Stories

ITC Engage On's Pocketful O' Stories is an effective example of textual content marketing

Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket