Nestlé Milkybar's Promise Packs

Nestlé Milkybar's Promise Packs are synergy of content and technology

A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises