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Nykaa's YouTube channel

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Nykaa's content play to engage with consumers during Covid-19 crisis

Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

By BuzzInContent Bureau
logoMay 07, 2020 09:42 IST logo 2 Min read
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