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Omnicom's Omnifluence report

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Only 13% Gen-Z follow celebrities, 86% prefer Instagram influencers: Omnicom's Omnifluence report

Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano-tier (5k – 50k) had the largest Gen-Z following

By BuzzInContent Bureau
logoMay 23, 2022 15:15 IST logo 3 Min read
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