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Virtual influencers are ideal for live commerce as they can work 24x7: AnyMind Group's Otohiko Kozutsumi

In a conversation with BuzzInContent, Kozutsumi, the Co-Founder and Chief Commercial Officer at AnyMind Group said that although teaming up with well-known macro-influencers can bring in significant reach, there's a more personal connection and engagement with micro-influencers