playbook

Urban India's new dating playbook: An evolving landscape of love, lingo & learning

Naheed Akhtar and Hamsini Shivakumar of Leapfrog Strategy Consulting write that from swipe-friendly apps and self-help influencers to stand-up comics who mine the chaos for laughs, urban India’s dating scene has morphed into a public classroom, normalising fluid identities, intentional matches and self-discovery far beyond the old love-versus-arranged binary