purpose

BTS of Clinic Plus’ Beti bann ke aana: The magic lies in authenticity of the film, says Ogilvy’s Anurag Agnihotri

Conceptualised and executed by Ogilvy India, the film seeks to normalise the desire for a girl child. It empowers expecting mothers to proudly declare, 'Beti Bann Ke Aana,' challenging societal norms and encouraging families to embrace daughters with pride and enthusiasm