Shriram Iyer

Content creators must understand the discipline of brand building: Shriram Iyer of Tilt Brand Solutions

In an interaction with BuzzInContent.com, Iyer, Chief Creative and Content Officer, explains why it has become important for creators to know a brand closely and be responsible towards it. He says so much content has been created that a lot of it ends up as trash. Iyer said pure advertising is here to stay as it generates sales