social media influencers post-Covid-19

Nearly half of FMCG companies will spend up to 50% of their marketing budget on social media influencers post-Covid-19: Duff & Phelps report

According to the report, influencer marketing also comes with certain risks—85% of FMCG companies have had their brand negatively impacted due to an association with an influencer, with almost a quarter (24%) of these companies claiming to have been adversely affected multiple times. Shockingly, 25% of FMCG companies report losses between $100,000-$250,000 from a negative influencer experience