Unilever's short-film

Unilever endorses Humane Society International's short-film ‘Save Ralph' to sensitise viewers against animal testing in personal care and cosmetics industry

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products