Voice of Hunger

See why Instagram had to block Swiggy's ‘Voice of Hunger' campaign 11 times in first week of launch

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions