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web series Sparks

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How DBS Bank built brand awareness in India with web series Sparks

The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

By BuzzInContent Bureau
logoJan 17, 2019 16:32 IST logo 3 Min read
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