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BuzzInContent Bureau

Ritesh Ujjwal Guest Column

Traditional vs tech-based IM: Can influencer marketing replace traditional marketing?

Ritesh Ujjwal, Co-Founder of Kofluence, writes that bombarded by one-way advertising, consumers crave authenticity and connection. Influencer marketing, on the other hand, hinges on a fundamental principle: the trust that online influencers bring to the table

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