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Hamsini Shivakumar

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How hybrid branded content positions brands as facilitators during the festive period

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content

By Hamsini Shivakumar
Oct 13, 2021 09:59 IST 4 Min read
Post ThumbContent & Culture
How brands are bridging the gap of symbolism vs reality with an emergent narrative around elders
By Hamsini Shivakumar
Oct 04, 2021 10:16 IST 6 Min read
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What associating with an emergent feminist narrative in branded content can do for brands
By Hamsini Shivakumar
Sep 29, 2021 09:31 IST 5 Min read
Post ThumbContent & Culture
What makes chat show formats an enduringly popular genre for brands?
By Hamsini Shivakumar
Sep 22, 2021 09:43 IST 5 Min read
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Branded content lessons for travel and tourism brands from Kerala Tourism
By Hamsini Shivakumar
Sep 13, 2021 09:33 IST 6 Min read
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Unacademy's branded content strategy: A case study for brands to learn how to engage with youth culture through content
By Hamsini Shivakumar
Sep 06, 2021 09:54 IST 5 Min read
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What interactive branded content can do for brands and creators
By Hamsini Shivakumar
Aug 30, 2021 08:47 IST 4 Min read
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How branded content can help packaged food brands to wholeheartedly embrace their modern identity
By Hamsini Shivakumar
Aug 16, 2021 08:49 IST 5 Min read
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Does partaking in Covid vaccination drive provide brands a chance to be socially relevant?
By Hamsini Shivakumar
Aug 09, 2021 09:56 IST 5 Min read
Post ThumbContent & Culture
How depiction of brother-sister relationships in branded content evolved over the years
By Hamsini Shivakumar
Aug 03, 2021 10:01 IST 6 Min read
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