Harrdy Sandhu drops official anthem of Glow & Lovely ‘Noor’ featuring Shehnaaz Gill

New Delhi: Harrdy Sandhu has dropped the official anthem ‘Noor’ for the beauty brand Glow & Lovely in a partnership facilitated by Universal Music Group for Brands (UMGB) and Mindshare Fulcrum.

The anthem focuses on the spirit of Indian women, always transforming, always seeking a glow-up. It features Shehnaaz Gill in its music video and was released on May 2, 2025.

Sandhu stated, "I endeavoured to craft a song that genuinely venerates the spirit of Indian women. 'Noor' stands as a sincere homage to the very essence of womanhood – their inherent strength, their unwavering resilience and their illuminating inner light. Collaborating with Gill on the music video was an unalloyed pleasure; she embodies the very quintessence of the song and its underlying message, imbuing the screen with her singular charisma and authentic presence."

Glow & Lovely team said, “At Glow & Lovely, we believe in celebrating the glow-up in every woman - her transformation inside out," said Pratik Ved, Vice-President, Skin Care - India, Hindustan Unilever. "Our partnership with Harrdy Sandhu and UMGB on 'Noor' is a celebration of every woman, her unique beauty, confidence and power to reinvent herself, every day."

Preeti Nayyar, Senior Vice-President and Business Head, UMGB, India and South Asia, added, "UMGB is thrilled to have facilitated this powerful strategic partnership between Sandhu and Glow & Lovely. 'Noor' is a testament to the power of music to connect brands with their audiences in meaningful ways, and we are taking a front stage in promoting this collaboration through our extensive network and innovative marketing strategies. We believe this partnership will create a lasting impact, further amplify the message of celebrating women and their unique ‘Noor’, and demonstrate UMGB's commitment to driving brand success through music.”

Amin Lakhani, CEO, Mindshare South Asia, stated, “The Glow & Lovely campaign is harnessing the universal power of music to create a cultural phenomenon. More than just a song release, it is a social-first campaign built for discovery, virality, and active participation. At the heart of the campaign is a vibrant musical anthem, crafted to inspire confidence and celebrate personal glow-ups. This anthem serves as a rallying cry, encouraging young audiences to share their unique stories, celebrate their individual journeys, and become part of a transformative movement powered by the unifying force of music.”