Sebamed use nail art to talk about dandruff and scalp care

New Delhi: Most of us reach for our nails the moment our scalp itches, a habit as instinctive as it is overlooked. Sebamed has explored a creative way to raise awareness about dandruff and scalp itch through its latest creative activation, the Smallest Nail Art Initiative. The initiative transforms fingernails into miniature billboards to communicate the discomfort caused by dandruff and the importance of scalp care.

The brand hosted an event at Belissimo Nail Studio in Khar, Mumbai, inviting 30 lifestyle and beauty influencers to participate. Each influencer received hyper-detailed micro nail art that visually represented the urge to scratch due to dandruff while underscoring that nails are not the solution, and science-based care is essential.

Philip Kuncheria, Country Head of Sebamed, said, “We wanted to start an honest, light-hearted conversation about something we all experience but rarely talk about, scalp itch. By using nail art as our storytelling device, we were able to combine beauty with dermatological insight in a way that feels both fresh and fun. We loved the irony of it, the nails we often use to scratch becoming the place where the message lives. It’s cheeky, clever and gets people thinking without preaching.”

Sachin Kamble, CCO at Leo, added, “When it comes to powerful storytelling, scale doesn’t matter, relevance does. We loved the absurdity of using nails, the very tool we instinctively use to scratch our scalp, as our media space and that too the tiniest space. It’s disruptive, delightful, and deeply insightful. With this initiative, we wanted to reframe an everyday action into a conversation starter about scalp health, one tiny nail at a time.”

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