The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

The campaign aims at educating the consumers about their new product E-0 emission plywood

The campaign targets Gen Z and focused on getting college students across the country to participate in a social media challenge

The brand developed a filter through which users and influencers were able to decide the ending of its latest TVC that featured actor Kartik Aryan

The brand roped in 21 influencers across the country to make the women aware of their at-home pregnancy test kits

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

The restaurant has rolled out the #DateAWrap campaign for their limited-edition signature wraps for the Valentine season

The campaign aims at creating awareness and engaging consumers about the uniqueness of the burgers

The campaign was launched for the brand's sneaker sale, SneakerFest 2.0

According to the brand, the ultimate motive of the campaign was to drive the preference of its products over that of other competitors in the market

The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

As part of the campaign #youdoyou, Fastrack has associated with Ananya Pandey, Yuvaa, Karan Sareen, Madovermarketing, and meme pages. The influencer marketing campaign has a cumulative reach of more than eight million

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

DS Group's candy brand collaborated with Zoo Media's FoxyMoron and its influencer and talent management agency Pollen to launch the social media challenge

Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups

Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run