As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

The campaign has taken on board regional influencers such as Gujarati actor Arzu Limmbachiya and Punjabi actor Navdeesh Arora, who have a different set of followers, thus helping the brand cover a larger audience base

Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

Pampers India associated with Mahi Vij and Humans of Bombay to promote their new campaign called #PampersForPreemies to celebrate World Prematurity Day. While Vij shared her real-life story with daughter Tara, Humans of Bombay brought forth the story of a doctor couple with their premature kid Jiansh

According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

The mother-daughter duo prepared food for each other and talked about life in the videos while weaving the brand in the story that didn't blatantly promote it on the face of the consumers

The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content

The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

The brand was able to garner more than 1.6 million reach in a media value estimated around Rs 7 lakh

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye