The brand garnered over 60 million reach in an estimated media value of Rs 40-50 lakh for celebrity influencer association

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

Not a very avid user of influencer marketing, Vedantu collaborated with celebrity influencers to promote the initiative of free access to the platform during the lockdown caused by the coronavirus pandemic

The brand fetched over 1.5 million views on Instagram in an estimated spend of influencer collaboration ranging between Rs 3-7 lakh

McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

As part of the contest, people have to give reasons why Bollywood actress Ananya Pandey should hang out with them. They need to upload details of their Fastrack watches using #ChillWithAnanya hashtag

According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

Fernandez's Instagram following of 36.6 million was able to fetch a reach of more than 25 million through her ‘Dolly Parton meme' for the brand

The beauty brand's collaboration with the 12th edition of one of the biggest properties of Times is fetching massive recall and affinity for the brand among the younger audience

The brand has launched the campaign with South Korean girls' band Blackpink. Samsung is inviting consumers to showcase their talent by dancing on the song on TikTok. To amplify the user-generated content-led campaign, the brand collaborated with TikTok influencers

Kolhi posted a picture on Instagram, which shows him in 2010, holding a pair of Puma flipflops in one side. The second side shows him holding a sports shoes of the same brand of which he is now the brand ambassador

As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

The brand promoted its Reno2 phone through massive influencer marketing, content partnerships with travel and lifestyle publishers and experiential marketing around the music festival