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Content marketing will lead your strategy if you look at what will work now or in future, says Abhishek Ganguly of Puma

Puma India Managing Director tells BuzzInContent.com that marketers stick to traditional advertising because that's what worked for them until a few years back. Watch Ganguly talk about Puma's focus on content in a video interview series, Republic TV presents Engage

Akanksha Nagar

27 Mar 2019 14:12 IST

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Content marketing Puma Abhishek Ganguly